Best Free SEO Tools Simple and Easy to Use

Best Free SEO Tools Simple and Easy to Use

Currently, there are many free SEO tools. What is the best for the ranking of your website?

SEO can get complex, and sometimes there are so many metrics to measure that it’s easy to lose track of them.

Finding essential metrics can be challenging, and achieving them can be even more difficult, especially with a limited SEO budget.

The good news is that there is a whole arsenal of free SEO tools available to anyone.

The bad news is that there are so many that it can be challenging to choose the most relevant ones for your situation, and, in those moments, the help of an SEO agency can be vital to saving you from wasting time and problems in your web positioning.

A few days ago, I explained to you the best-paid SEO tools,  and this time we are talking about  free SEO tools (SEO Tools) that can help you take your SEO to another level.

There are many free SEO tools. Some have particular uses, while others claim to be a solution for any occasion without paying a high price for the SEO web ranking service.

If you know how to choose the best tools, evaluating the SEO of your website will become much more manageable.

Google Analytics

Although not just for SEO, Google Analytics is one of the most potent free SEO tools on this list. It gives you detailed and complete information about all the traffic entering your website, such as where your users come from and which page receives them.

Google PageSpeed ​​Insights

Measuring how fast your website is is a crucial part of SEO.

If you enter your URL, Google PageSpeed ​​Insights will evaluate the fluidity and speed of your web page with a score from 1 to 100. It will tell you how long it takes to load your page in different circumstances and give you tips to improve it.

Google Search Console

Google Search Console is a Google service that can give you valuable information about the structure and functionality of your website.

You can use it to locate broken links, duplicate pages, and other problems that penalize you before the demands of the Google search engine.

Google Mobile-Friendly Test

Google indexes the mobile versions of web pages first, and an unresponsive page can make a user go to the competition.

Google Mobile-Friendly Test lets you know how well your website is mobile-friendly and what problems it has.

Google Ads Keyword planner

This is one of the most accessible free SEO tools to use, although, for this, you must have a Google Ads account (although you do not use it or invest money in the Google advertising campaign).

You need to enter your URL, and the Google Ads Keyword planner will suggest suitable keywords for your web page. Make sure you choose keywords that are in the context of your business.

Google Trends

In Google Trends, you have access to a historical record of the most popular search terms.

You can know the trends of the moment, analyze variations throughout the year and compare the popularity of different elements.

Google Optimize

Google Optimize is a free and useful SEO tool that allows you to evaluate the content of your web page, from simple tests to comparisons with multiple elements.

To do more complex and personalized tests, you will need to have good traffic in Google Analytics.

Bing Webmaster Tools

Google usually gets most of the attention, but Bing also has some useful free SEO Tools.

Bing Webmaster Tools offers tools to search for keywords, create reports and optimize the indexing of your web page.


Seoability checks how well your website fits into the best SEO practices.

You will get tips to improve the errors it locates, emails alerting problems, and monitoring your keywords. The information covers all essential aspects of SEO.

HubSpot Website Grader

Enter your URL into HubSpot Website Grader. You will receive a detailed report of all kinds of SEO Marketing elements of your website and actionable recommendations to improve it. These encompass user experience, security, responsiveness, and technical aspects.

SEO Quake

This Chrome extension quickly analyzes the SEO of your website. SEOquake evaluates elements of your SEO, such as the health of your links (broken or duplicate links), allows you to compare URLs, and shows you essential metrics according to the parameters you specify.

Ahrefs’ Backlink Checker

This free SEO tool shows the first 100 backlinks of any URL and the total number of backlinks from different domains.

Ahrefs’ Backlink Checker is an excellent tool for analyzing your competition’s SEO strategies.


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