What are Google Discovery Ads and How it Works
Although Discovery campaigns on Google Ads have been running for a few years now, we are currently experiencing a boom in this format , as there has been a considerable…
Although Discovery campaigns on Google Ads have been running for a few years now, we are currently experiencing a boom in this format , as there has been a considerable…
Microsoft Advertising is Microsoft’s SEM tool that allows you to place text ads on search engines (such as Bing or Yahoo) and display advertising on sites in its network. We…
The .htaccess file is an essential tool in web development. As SEO professionals, understanding what it is and how to use it can help us improve websites and increase their…
WooCommerce is a WordPress plugin designed for e-commerce that allows the creation of online stores. It is very common for all those companies that use WordPress to choose the WooCommerce…
Generative artificial intelligence (AI) is revolutionizing the marketing field in ways that once seemed unthinkable. This type of AI, which includes tools like ChatGPT, DALL-E, and others, can create original…
Creating effective marketing materials is a significant challenge for any company that wants to stand out in a competitive market. Indeed, these communication tools aim to capture the attention of…
Pinterest is a social network focused on visual content such as photography (videos can also be uploaded, but they are not the core element of the platform). Users upload images…
In the competitive world of digital marketing, search engine optimization (SEO) is essential to ensure that your content reaches the desired audience. However, several common mistakes can sabotage your SEO…
The choice of payment instrument impacts the effectiveness of advertising strategies. Particularly critical in the advertising business are budget allocation and timely media planning. One solution to optimize advertising expenses…
The Helpful Content Update is an update from Google that helps identify when the content of a web page is useful and when it is not. This allows the search…