Analytics 4 Update: What is Google Analytics 4 and Its Benefits
A few months ago, Google announced that as of July 1, 2023, it would no longer process data using the standard Universal Analytics properties. Instead, the data will flow through…
Business Intelligence Benefits For Businesses
Let’s learn about the history of intelligent business to understand how it can help us make the best decisions for our company: The term “business intelligence” was first used in…
Tips to Make B2B Relationship Marketing Strategy Success
Competition multiplies in a world where companies have an extensive range of actions. Being different and having elements that enhance competitiveness will be crucial for them to opt for our…
How to Protect Data from Hackers – Be Safe from Cyber Criminals
Viruses have been with us since computers began to be on top of, or under, work tables a few decades ago, even before the Internet existed. In their beginnings, they…
Keys to Understanding the Customer Journey Touchpoints
For those who aspire to master the art of selling through digital media (or any other medium, really), one of the first tasks is to know the previous steps of…
Enhance the Privacy of Your Conversations On WhatsApp
WhatsApp has become the most used messaging application by users to talk to their family or friends, and even in the workplace. Although it is true that it already has…
Ways to Use Business Intelligence to Improve Business
For a company to carry out an optimal and correct decision-making process, the management, especially the finance department, must obtain, analyze, simplify and share corporate information. In addition, this process…
Qualitative Research and Transcription
Qualitative research relates to the collection and analysis of non-numerical data. It should not be confused with quantitative research, which mainly consists of numbers. Qualitative data comes from interviews, observations,…
What is the Difference Between Corporate Development and Business Development?
As a business, your overall goal will likely grow and remain competitive in the marketplace. Corporate and business development are practices that help companies achieve growth through different means. Below,…