SEO (Search Engine Optimization) is still number one in online marketing to bring the business from down to top on the internet. To get on the first page of the Google search engine on page SEO is one of the important things. You can call it “on-page SEO” or “onpage SEO” or “SEO onpage”; the meaning is the same, just the words are changing and a hyphen is being added.
In this article you can learn about what is On-Page SEO, why it is important, and how to do on-page SEO for a website for rankings.
SEO is an unpredictable technique, including a wide scope of components that influence your prosperity. On-page SEO was important in the 2000s, and in 2026 too it’s a ranking factor of Google and Bing in SEO. Know the important on-page SEO factors. This is written by an SEO expert with 10+ years of experience.
You need to be aware of how SEO works and the various techniques that you can use so as to get the results you are searching for. Follow important on-page SEO factors.
If you are a newbie in SEO, then first you should know what SEO is and why it is important. Read about this below:
What is On-Page SEO?
On-page SEO is the process of optimizing your website so that search engines can identify and crawl it properly. It is a process of how the content should be written by keeping in mind the title, description, headings, paragraph word count, keyword placement, keyword density, using related images, and optimizing the overall page or blog post. It is called “on-page SEO” in simple terms.
While different ways and internet marketing channels are presently accessible, SEO is still one of the most widely utilized ways. You may hear a few people say SEO is dead or obsolete, which is something contrary to the circumstances at this moment. SEO is as yet the most widely utilized approach to redirect focused traffic to websites.
New businesses need to put resources into on-page SEO from the beginning. Utilizing this technique, they can focus on their items and administrations in a profoundly effective manner; communicating as the need arises to their intended interest group can help improve their odds of development during the beginning periods.
A mix of properly advanced and on-page SEO with other web-based marketing channels is better, as it covers all the parts of a successful marketing effort.
Why Is On-page SEO Important?
This is performed by making certain that the content within the website is written particularly to include certain keywords that are relevant to your business and its audiences.
On-page SEO shows Google, or other notable search engines, who you are and that you should be at the top of the search results when your keywords are searched in search engines.
Without on-page SEO, your website could be left in the ashes. And why chance it? Especially since you’ve invested thousands of dollars to get it up and operating.
However, some people concentrate too much on their SEO aims and don’t keep their content in balance and ensure it’s also enjoyable for their users.
While content needs to be optimized for search engines, it must also be exciting and valuable for the viewer.
Tips to Follow for Best On-Page SEO in 2026
Here are the best on page factors to follow to get the 100% results to rank a website on Google on the first page:
1. Write a quality content which benefits users
You should ensure all the content on your website is unique and not copied from anywhere.
Additionally, it ought to be applicable and simple for individuals to understand. This will help your website in different ways.
The higher the nature of your content is, the higher would be the chances of individuals sharing and loving it.
This is just conceivable if the keywords you use apply to your content. The title, subheadings, depictions, and other featured content ought to be one of a kind and ought not to go off course.
Always write for a user, not for a search engine; even Google says this. Try to solve the issue of a user in simple words by your blog post or web page and with a reliability check. Don’t share misinformation that makes your website bad in the eyes of users and search engines.
2. Write a eye-catching title tag
Google will look at the title tag of a page to discover its relevancy to a topic. The title tag is a bit of metadata embedded into the HTML of each page that tells Google what to display in search results.
When you insert the keyword in the title meta tag, Google recognizes how to determine the page topic and where to add it in the search engine.
This is one of the most important signals that you can send to a search engine by writing an eye-catching meta title tag for your blog post or web page.
3. Write a related meta description
Google also indicates the page’s meta description. The meta description should include the page’s keyword or keyword phrase. This description is what will display as the small paragraph under the title when search results are returned to the viewer.
This is the first piece of information that the viewer sees before clicking on the page, so make it included.
Keep in mind to write the description related to the content; don’t do keyword stuffing, and don’t add unrelated words. And remember, try to make the 160 characters of the meta description; don’t write more than 160 characters.
4. Use the keywords in content – Must do On-Page SEO Factor
The keyword or key phrase that is picked for each page is the most significant part of SEO onpage.
You should ensure the keywords you use are important and commonly searched for. The proper use of keywords when used in content that gets ranked on Google. Remember, don’t over-optimize content with keyword stuffing (adding unnecessary keywords or over-placement of keywords in content is not appreciated in onpage SEO).
You should conduct deep research on the keywords that will best suit your SEO campaign. Without research, you can’t get the best keywords. Also, choose your niche-based keywords that have a volume. For keyword research, you can choose SEO tools like Ahrefs, Semrush, Keyword Surfer, and UberSuggest. These are suggested paid tools, but you get a limited number of free searches on these. For free keyword research tools, you can go with Google Trends and Google Keyword Planner.
5. Using Keywords in URL slug
Ensure that your URL includes your targeted keyword for the page. It is a smart thought to utilize keywords in connections or URLs, as it would help improve your site’s rankings in SERPs.
This is because a short, however clear and point-by-point keyword in URLs will pull in more traffic, subsequently expanding the number of guests to your site. For example, if your targeted keyword is “best AI tools,” it should be included in the URL like “www.abc.com/the-best-ai-tools-in-2026/.”
6. Use Image Alt Text for Images
Mentioning your keyword in the alt tag on pictures sends Google a relevancy signal for your pictures. If you’re unsure what an alt tag is, it’s the HTML code that describes to the viewer, in the text, what the picture is about.
In WordPress you get a box in the media gallery; there you can see “Alt Tag,” and there you can insert a keyword of yours.
This text can be viewed when hovering over the picture with a cursor. A well-constructed alt text contributes to the page’s relevancy rating.
When you use Alt tags, your images will rank better on search engines in Google Images and Bing Image section.
7. Insert Internal Links and External Links
In Onpage SEO it is must. Insert some internal links to your post or page. Insert it into a related anchor text, which should be meaningful and relatable. (For example, insert old links of your website pages to this new page; this helps in better indexing and understanding for the user and Google).
Giving external links to reputable and trustworthy sites is a good practice in SEO onpage. (For example, if you are writing a content about machine learning, you can give a external link to your page of any high-authority tech or news website that has already written about machine learning.)
This strategy keeps the viewer on your pages longer and provides them with more useful information. In addition to internal links, use external links too.
This assists Google in not only matching what your page is about based on other page topics, but it also sends signals to Google that your site is truly trying to provide quality content to the viewer.
It’ll get your site “brownie points” for being honest and full of quality.
8. Use table of contents or index, (Optional for On-Page SEO)
When you use a table of contents, which is also called an index, in your blog post or article, it will make it easy for the user to know what he can read in the article below. With a simple click, a user can read what he wants to read or check from that particular post or article.
This is not the end; there are many Google ranking factors out there, but the above are the most important on-page SEO rules that follow below. Hope you liked our article; please share it with your SEO-practicing friends and colleagues.