What are the Types of Digital Content that Exist?
Types of Digital Content: What are the types of content that exist? The world of advertising and how we promote products and services has changed dramatically.
With the digital transformation, everything has taken a turn that has undoubtedly brought improvements in interacting with the public and saving time and money since the resources used are not the same as they were 20 or 30 years ago.
But, at the same time, it has also fostered high competition between brands and companies in their attempt to position themselves and have visibility in digital media, which can make it difficult for some tiny brands or those that do not have a high budget mission.
For all this, various plans or projects are created to transmit information that encourages a person to follow an account on social networks and ask about a product. The ultimate goal is to make a purchase.
Also, it seeks to arouse emotions from this information provided to the viewer to achieve engagement by appealing to the feelings with which they connect.
Now, when brought together, these individual plans or projects that we mentioned will form what we know as a digital marketing strategy, which is designed according to the needs and objectives to be achieved by a brand.
Everything that is part of a digital marketing plan, no matter how simple or small it may seem to us, is digital content.
To define it more precisely, digital content is understood as all digitized information, that is, that is not in physical form (book, magazine) and that is transmitted to others through the Internet, through different formats, such as images, videos, audios, texts, blogs, applications, among others.
To better understand how digital content works, let’s learn more about the types that exist.
Types of Digital Content
The infographic is a combination of images alluding to the topic with text.
Its objective is to make a short story or give information in a summarized and didactic way to the viewer so that they have a pleasant reading, just as if we were reading a story.
It is widely used in social networks because it has high popularity and acceptance. It has been proven that this type of content has increased traffic on the internet and the search for this type of specific material in recent years due to its simplicity and lightness.
Digital content, also known in its English translation, Newsletters, is a flyer-type format containing precise information or news about a brand or company, generally disseminated through email for email marketing.
When there is a new product or service, its dissemination is necessary so that customers know about it. Therefore, the newsletter is an excellent way of informing.
Its main advantages are direct communication with customers and the power of much more precise segmentation since we can carefully choose the people we want to receive the information.
If you got this far, you know what this point is about.
A blog is a diary, blog, or writing that is made about a specific topic; because it is a non-rigid type of format, it is fantastic to create content in a relaxed way since precious information can be shared, which will be translated into an increase in traffic on the website.
The entries in the blogs are arranged chronologically. They are segmented according to the topics handled on the page. A blog can be easily located by subject quickly and easily, which is appreciated at the time of the search for information.
It is a very light way of obtaining specific material since, as they are not extensive, the information is precise and easy to read.
Blogs are ideal for increasing website traffic, getting customers hooked by getting subscriptions, and encouraging direct communication with visitors by allowing comments on posts.
But remember, the blog should not be used as a means to sell, but to inform, educate, and recreate, since from here, it is that you want to attract the potential client by demonstrating that the information is truthful and valuable.
Digital contents their name indicates are electronic books that contain more information than a blog, so they tend to go much more profound about a topic. Their digital format is available for download, which is the anchor point with the public.
Typically, the sites where e-books are available require prior registration and time to get the information and add it to a directory of contacts, which will make your database grow.
If the material is good, the person will come back for more downloads, and if you offer exclusive items that are very difficult to find elsewhere, you will get a purchase.
The digital content video format is the king of kings in social networks, and the projection is that it will stay that way for a long time.
Thanks to the birth of TikTok and its growth like wildfire, Instagram decided to adapt to this type of short video, giving it relevance through the algorithm to such an extent that today it is the format that offers you greater visibility and positioning in networks.
A video is a visual option that has always been liked since those who are not fond of reading are inclined to this type of material, the same way you can learn and know about a subject.
We can find the opposite case of those who are not lovers of videos or excessively long videos. For them, 1-minute videos have been created that can offer quality content without tiring the viewer.
Nowadays, all kinds of brands, companies, and sectors have opted for this strategy since it has been proven that it works. Children to the elderly are video consumers, so it is an excellent way to reach a large audience.
Like the phoenix, the podcast has gained ground again in recent years.
This tool offers us all kinds of content, and the duration is not long; it offers the possibility (depending on the platform) to download the chapters and listen to them later or access them at any time to catch up.
You only need an internet connection and browsing to find the podcast with the topics that interest you the most.
Suppose the material discussed in the podcast is good. In that case, they will follow you and listen to what will attract these people to look for you in other networks or media where you have a presence and help your visibility and community growth.
In digital content some cases, reports are issued from research or scientific work, such as theses, which can be published and thus offer information that has been verified through studies and is therefore accurate and true.
Thus, you will be offering precious material to your audience, increasing your reputation, credibility, and seriousness to the brand or company’s image while strengthening the loyalty of those who are your customers or followers.