What is Cloaking in SEO? Page cloaking and Web cloaking
Cloaking is a search engine optimization (SEO) technique in which the content displayed to the user is various from that presented to search engine crawlers (i.e., spiders or bots) for more beneficial indexing.
Cloak’s definition is, the webserver is specially programmed to return different content to search engines than it returns to regular users, to distort search engine rankings by creating a cloak content.
You might have assumed now that cloaking is an unlawful practice and is viewed as a Black hat SEO. The Search engine may forever ban from our index any sites or site authors that involve in cloaking.
Cloaking happens when a URL shows another content based on who’s looking for a human or a web crawler. The viewer’s IP address provides this away, and the server presents the content, respectively.
It is a form of spamdexing a mix of indexing and SEO spamming. This type of SEO strategy tricks a search engine into imagining that a page’s content is more important to users than it is. Consequently, users like you and I get ourselves on low-quality pages that don’t solve the questions we were asking.
Google doesn’t like this one bit; the search engine requires us to have the simple best and most relevant search results achievable.
Google about Cloaking
Cloaking technology is recognized as a violation of Google’s Webmaster Guidelines also as it presents our users with different results than they expected.
Publishing a page of HTML text to search engines, while displaying a page of images or Flash to users
Including text or keywords into a page only when the User-agent asking the page is a search engine, not a human visitor
Cloaking is performed to improve search engine ranking by cheating the search engine robot into thinking the content on the page is different than it is.
It is often used as a spamdexing technique (search engine spam, search engine poisoning) to try to fool search engines into providing the relevant site a higher ranking. You additionally might have learned about page cloaking and web cloaking.
Fixing Cloaking Damage
It will need some time and attempt to regain the trust you lost, but you and Google were intended to be. You can be happy together once more.
Cloaking penalties are not fun, but they can be fixed. Sure, Google may have penalized you by deindexing you or pushed you out of the SERPs. But, lucky for you, Google is forgiving.