Keyword research tools help SEO (Search Engine Optimization) experts to know people’s terms to obtain information in the search engines.
These best keyword research tools present perfect SEO information like keyword volume, competition, CPC, top-ranking pages and sites, etc. Though most of the keyword research tools are paid and costly.
If you’ve ever started a website, published content, or traded something online, you understand that search engine optimization (SEO) is key to getting eyes on what you make. And keyword research is a focal part of optimizing your website.
The excellent news is that determining the right long-tail keywords for your website pages is a comparatively straightforward method, one that’s gained all the extra fast and honest when you use the best tools to complete your keyword research.
Why Keyword Research is Important
When somebody requires information about something, from addressing the news to making a purchase online, they will typically type their desired thing on search engines like Google or Bing and visit the top-ranked sites, indicating how much people rely on search engine results pages.
You are initially necessary to find the best keywords to concentrate on, also identified as target keywords, for your appropriate marketing campaign or part of your content.
Keyword research is one of the various essential aspects of a Search Engine Optimization campaign. Business partners who need to work in the online market must nevermore ignore.
If you’ve picked keywords that are not relevant to your website and become involved in your blog, then the more limited opportunity your page will rank top of the search results pages compared to the content on your page.
Best Keyword Research Tools to Use in 2025
When executed right, the best keyword research tools analyze and streamline your SEO. They start getting the right keywords to target more comfortably and provide you with the data you require to rank for them.
1. Semrush
It’s the most costly. Yet, think you see something more high-level. In that case, Semrush gives a ton of keyword data and performs it to delve into the features, similar SERP features (featured snippet, reviews, site links, image pack, and more), and granular analysis of modern results.
Semrush gives a wide range of keyword research tools, from the usual traffic and search volume data to content-driven keyword research and a competing keyword report.
That competing keyword analysis is precisely what sets Semrush apart. With the Keyword Gap feature, you can access your competitors’ websites, and Semrush checks the keywords they rank for, you don’t makes it simple to discover new opportunities.
2. SE Ranking
SE Ranking is a favorite among several of the keyword research tools in this listing. It hits the correct offset between price and appearance.
It has several features that make it an excellent keyword research tool for those who practice their SEO seriously. It’s best known as an industry-leading rank tracking tool and makes it simple to observe rankings beyond Google and other search engines.
3. SEO PowerSuite
SEO PowerSuite allows a complete variety of tools for the efficient control of your SEO campaign. It presents different sorts of SEO analysis tools, keyword research tools, backlinks checkers, content editors, PPC ads optimization, etc.
SEO PowerSuite includes all search engines and allows unlimited sites, keywords, and backlinks. Automate your SEO projects, from site audits, position tracking, and backlink notes to arrive. SEO PowerSuite lets you plan assignments at any time and rate.
4. Keyword Tool.io
Keyword Tool is a moderately simple online keyword research tool, but if you see a list of long-tail keyword suggestions related to the one you already have in mind, it can be helpful. It’s also completely free to use the various primary versions, you don’t even need to create an account.
What Keyword Tool does is use Google Autocomplete to create a list of related long-tail keyword ideas. The search terms proposed by Google Autocomplete are based on various circumstances, like how often users were searching for a particular period in the past.
5. Ahrefs
Ahrefs Keywords Explorer is comparable to SEMrush, but with added tips and a much more natural design.
Ahrefs can determine how many searches match total page visits. Not all of them do so, considering Google provides immediate answers to some questions. With Clicks and Clicks Per Search metrics, you’ll understand out traffic-generating keywords and hop dead-end choices.
6. Moz
Moz’s SEO tool allows many various means for keyword research.
While Moz doesn’t add as many data points as fascinating as the other full-featured SEO tools, like SERP position ranking history or the total number of keywords a competing result ranks.
With the MOZ Keyword Planner tool, you can explore any keyword you want and see its monthly volume, difficulty, and organic clickthrough rate (CTR).