What is the AIDA Marketing Model and Four stages in A, I, D, A

What is the AIDA Marketing Model and Four stages in A, I, D, A

The AIDA marketing model is a sales strategy methodology intended to present insight into the customer’s perception and describe the steps required to advance leads and create sales.

What is the AIDA Marketing Model?

AIDA is an acronym that originated in 1898 by advertising pioneer E. St. Elmo Lewis. It outlines the measures that a proposed consumer goes through before choosing to purchase a product or service.

The acronym stands for Attention(Awareness), Interest, Desire(Decision), and Action.

The AIDA design is generally used in marketing and advertising to explain the steps or stages from the first note a user is informed of a product or brand to the present while the purchase is made.

The AIDA Model is a globally acclaimed means/formula within advertising, like advertising communications and marketing, to convince potential clients to purchase a product and service.

Now, the AIDA model is practiced in nearly all advertisements or commercials. Elias St. Elmo Lewis devised the fundamental principles of this method in the late 1800s.

How AIDA Introduced

Businessman Elias St. Elmo Lewis introduced the AIDA model in the late 19th century. As an acronym. The AIDA marketing model is a foundation of modern marketing, to the extent that dropping one level almost guarantees an unsuccessful result.

AIDA Marketing Stages

The AIDA model is a structure for effective communication from the world of marketing.

Awareness/Attention (A)

The first stage of the purchasing method is obtaining the consumer informed of the product. A salesperson’s job is to reach the prospect’s thoughts well rather than hold the view interested long enough to whet their curiosity.

Interest (I)

Somebody interested in the product, good, or service is known as a suspect. Following awareness, they grow involved in reading about the product. They need to promote an opinion of its specifics and how it could fit into their lives.

Can encourage this expansion of interest in various ways. Can incorporate unprecedented levels of detachment within the advertisement. However, more regularly, interesting possibilities use their energy to search out more knowledge about the product.

Desire/Decision (D)

Desire is usually raised by selling on a product’s features, confer an advantage over comparable products, and show versatility. This is the performance of a product or service’s value statement, the compelling advantages that begin a customer to pick this special offering, pointing to the choice to purchase.

Action (A)

Cosmo kappers use Call-to-Actions (CTA) as a kind of method to get buyers to visit the showroom or Shopping mall. A request is made to consumers on Social Media Platforms or on websites to register because the shopping mall is expected to be very busy. In addition, the website promotes creating an online appointment, and local advertisements are distributed with discount cards for new clients who do register an appointment.


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