New “Branded content tag” feature to Instagram Reels

Instagram has published new updates for branded content on its platform Reels, including the ‘Branded Content Tag‘ feature in Reels. Instagram has started the branded content tag to Reels, and it will quickly be launched to Live as well.

“We want to assure creators can disclose when they’re creating branded content, no subject what format they want to use. To help increase transparency, the Branded Content tag is launching in Reels today, and will begin testing in Live in the coming weeks,” Instagram said in an official blog post.

Instagram is also starting a new workflow where advertisers will be ready to create Branded Content ads without the requirement for them to post organically on Instagram first.

As a result, brands will have more versatility with fewer constraints when they want to run Branded Content ads.

Branded Content ads in Instagram Stories can now add tappable elements, such as @mentions, location, and hashtags.

“We want brands to have a way to organic Stories’ creative that is native and authentic to the Stories experience,” stated Instagram in its blog post.

Instagram newly launched the experience for businesses and creators to set a minimum age for their branded content feed posts on Instagram.

Now creators can choose to set a default minimum age or a minimum age for particular countries, or a combination of both.


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